Branding Guide and Design System

01 About

About

We are distribution experts, connecting our customers with a better way to meet the demands of commerce today. Our brand represents the strength of our capabilities, experience and solutions that fuel customer growth.

Company Summary

Use this statement to convey who we are and the benefits we deliver.
Essendant is a distribution company that provides wholesale distribution and fulfillment services to resellers and manufacturers, helping them expand their paths to growth, improve their customer experience, and optimize their supply chain to meet the demands of commerce today. Essendant empowers customers with best-in-class distribution capabilities for accurate and timely delivery anywhere in the U.S., system integrations that enable commerce from point of sale to delivery, and a broad product assortment stocked for optimal distribution throughout its network. With 100 years of experience, Essendant fuels growth for over 10K customers including independent resellers, retailers, B2B distributors, and eCommerce businesses, ranging from startups to multinational corporations.

Value Proposition

This distills the unique benefits we bring to our customers into a clear and simple statement.
Delivering the better way to commerce by expanding paths to growth, improving customer experience and optimizing supply chains.

Brand Promise

This is the essence of our brand. It defines what we stand for and informs all we do.

brandPromise

 

Do present in context, with supporting information about our capabilities and the benefits we deliver to uphold our promise.
Don’t use as a tagline.
dontTagline

 

Brand Personality

These are the traits that express our brand and evoke an emotional response - and how we connect and communicate with our customers on a human level.
Resilient Despite continuous market changes, from consolidations to acquisitions to digitization, we have an irrepressible spirit. We rebound even stronger, buoyed by our commitment to our customers’ success. Pragmatic Our down-to-earth sensibility instills confidence that we’ve done our due diligence, we’re grounded in the facts, and we will provide effective solutions. Optimistic Our empathy for our customers and confidence in one another gives us hope for the future and our role in shaping it. Resourceful We are empowered in our roles and leverage our creativity and imagination to identify novel ways to support our customers.