Messaging

Brand messaging is how we convey our value proposition, personality and competitive strengths across all of our assets. Communicating our brand story consistently builds awareness, recognition and connections. By following these guidelines, we can all speak with one voice.

Voice

This is our brand personality expressed through words. Stay true to our traits in your writing to reflect our identity consistently.

Resilient
Optimistic
Pragmatic
Resourceful
Audience-Focused

Too Familiar, Chatty
Negative
Jargon, Overly Technical
Condescending
Vague

Do use language that is clear, concise, optimistic and focused on customer success.

Experienced in B2B, B2C and eCommerce, we support you in your current channel and fuel success in new channels.

Don’t be too chatty, overly familiar or vague.

Hey there! So, we’ve got some pretty solid experience in all sorts of selling channels. And the best part? We’re here to support you in whatever channel you’re currently working in, as well as help you find success in new ones. Sound good to you?

Do convey our resourcefulness and resilience in your writing – and our ability to use those to find real solutions for our customers.

The supply chain is more complex than ever – Essendant simplifies it for you.

With our world-class distribution network, operational excellence and supply chain expertise, we can design a streamlined fulfillment solution that expands your selling options, improves your customer service and saves you time so you can focus on building your business.

Don't use idealistic language with vague, unrealistic promises – our capabilities are robust enough without exaggeration.

Supply chain challenges are limitless. So are our solutions.

With Essendant, anything is possible - our cutting-edge technology, unparalleled expertise, and exceptional distribution network allow us to simplify the most complex supply chains effortlessly. With Essendant by your side, the sky's the limit for your business.

Tone

Our brand voice doesn’t change, but tone can adjust for the audience or content type.

Email for Internal Audience - Slightly more casual and conversational.

Email for External Audience - Our voice takes on a more professional tone.

Phrases

Consistent use of these statements helps define our brand and tell our story.

Our brand promise is the value our customers can expect every single day, in all we do. It should not be used as a tagline.

the better way to commerce.

This is an inspiring, intriguing statement often used to introduce our brand story.

Meet the demands of commerce today with a better way.

An aspirational, optimistic phrase creating emotional connection between customers and the value we deliver.

Reach Further, Grow Faster

A concise statement to express our key role in connecting customers to the full range of capabilities they need to succeed in commerce.

We’re the essential link from point of sale to delivery.

These phrases emphasize the critical role distribution plays in our business and our business plays in distribution.

Distribution Is at Our Core

Distribution Is What We Do

Claims

These brand elements should be used to illustrate and quickly convey our distribution excellence, a core part of our identity.

Please note, data points will be updated when needed.

Distribution Center map illustrating our national footprint.

To convey our Proven Performance, use these claims.

99.9%

inventory
accuracy

99.3%

order
accuracy

These data points define Impressive Scale.

20+

distribution
centers
nationwide

7M+

square
feet

1000s

of customers

1800+

brands we
distribute for

80K

SKUs
managed for
distribution in
our network

245K

packages
filled daily

53K

packages
drop-shipped
daily

242K

lines filled
daily

64M

packages
filled
annually

Describe our Vast Product Portfolio with these.

Thousands
of Items

and brands

40K

items

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